Branding refers to the process of creating a unique name, design, symbol, or image that identifies and differentiates a product, service, or company from others in the market. It encompasses the overall perception of a brand in the minds of consumers and includes elements such as the brand’s visual identity (logos, colors, typography), messaging, and customer experience. Effective branding aims to build recognition, convey a specific value proposition, foster customer loyalty, and communicate the brand’s mission and values. It plays a crucial role in establishing a company’s reputation and influencing customer perceptions, ultimately driving business growth and market presence.