A consumer is an individual or entity that purchases goods or services for personal use rather than for resale or commercial purposes. Consumers drive demand in the economy and play a critical role in the marketplace by making choices based on various factors such as price, quality, and brand preference. They are the final users of products, contributing to economic activity through their expenditures. The consumer is often the focus of market research and marketing strategies, as understanding consumer behavior helps businesses tailor their offerings to meet market needs. In addition to buying, consumers can also express their preferences, influence trends, and advocate for ethical practices within the marketplace.
Consumers Seek Easy Resolution Consumers today are increasingly looking for convenient ways to resolve disputes online. Instead of navigating complex legal processes, they are turning to accessible platforms that streamline…